Thinking in public about what and how we create.
Value, product, story, content, demand, growth, creative practice, and the people who connect them.
Why I Build (and Can't Not)
I don't build because it's strategic. I build because I can't not. Here's what that drive is actually for, and why I think you have it too.
Read field note →Positive Frequency Is a Strategy
Staying in a creative state isn't soft. The frequency you operate at decides what you're able to make, and it's more controllable than people admit.
Read field note →